About Pupa

Who is Pupa Mídias?

Quick answerPupa Mídias is a restaurant marketing agency founded by Gabriela Debossan. We help delivery restaurants and ghost kitchens in Orlando, Miami, Tampa and Jacksonville get more orders by connecting paid ads, SMS and email automation, ordering pages, branding and strategy in one system. Strategy and execution are 100% done by our own team, working remotely.

Why the name Pupa?

The pupa is the cocoon stage, when a caterpillar rebuilds itself from the inside before it becomes a butterfly. That is what we do with each restaurant’s marketing: first we understand and reorganize, then the business comes out different.

That is why nothing starts with a campaign. It starts with a diagnosis of your menu, customers, delivery zones and friction points. Then comes the plan, the execution and weekly adjustments. That is the PUPA System.

Big-league experience

Before Pupa, our founder spent two years inside the paid media operation of Pedro Sobral, Brazil’s best-known paid traffic expert: huge launches, paid events, content at scale and large teams. That behind-the-scenes view now goes into every restaurant campaign we run in Florida.

Who is on the team?

4 human specialists and 1 dedicated AI. Every restaurant has someone who knows it by name.

Gabriela Debossan

Founder

Strategy consulting and paid ads management. Looks at the whole business before launching any campaign. Spent two years inside the paid media operation of Pedro Sobral, the best-known paid traffic expert in Brazil, working on large launches, paid events and teams at scale.

Paid adsMeta AdsGoogle AdsMarketing strategyRestaurant marketing

João Victor Debossan

Automation Specialist

CRM, SMS, WhatsApp, email and integrations. Builds the flows that bring customers back for a second and third order without anyone pressing a button.

Marketing automationCRMSMS marketingEmail marketingIntegrations

Gustavo Leite

Designer

Brand identity, menu and ad creatives, and ordering pages. Design that makes people hungry before they read a single word.

Brand identityAd creativeMenu designLanding page design

Guilherme Heringer

Developer

Builds and optimizes websites and online ordering pages. Fast on mobile, clean code, connected to tracking and automation.

Web developmentLanding pagesWeb performanceTracking

Sara

AI Assistant · virtual assistant

Pupa’s AI assistant. Answers, qualifies and routes leads 24 hours a day, 7 days a week. No queue. No waiting.

How do we work?

We are a remote team. Meetings happen by video call, day-to-day talk by phone, text or WhatsApp, and you get a clear report every week. Our team is only one to two hours ahead of Florida time.

  • CompanyPupa Mídias
  • FocusDelivery restaurants, ghost kitchens and virtual brands
  • CitiesOrlando, Miami, Tampa and Jacksonville, FL
  • Phone+1 (689) 297-0520
  • Instagram@pupamidias
  • Legal entityPupa Mídias · CNPJ 52.254.701/0001-50 (Brazil)

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