Why the name Pupa?
The pupa is the cocoon stage, when a caterpillar rebuilds itself from the inside before it becomes a butterfly. That is what we do with each restaurant’s marketing: first we understand and reorganize, then the business comes out different.
That is why nothing starts with a campaign. It starts with a diagnosis of your menu, customers, delivery zones and friction points. Then comes the plan, the execution and weekly adjustments. That is the PUPA System.
Big-league experience
Before Pupa, our founder spent two years inside the paid media operation of Pedro Sobral, Brazil’s best-known paid traffic expert: huge launches, paid events, content at scale and large teams. That behind-the-scenes view now goes into every restaurant campaign we run in Florida.