Pupa Blog
Restaurant marketing
explained
without fluff.
Ads, tracking and automation for delivery restaurants: what really moves orders, straight from the team that runs campaigns every day.
Restaurant Ads
Restaurant Ads
Creative variety: what Meta really means for restaurant ads
Formats, angles and copy that are truly different. What counts as variety for the algorithm.
Restaurant Ads
What Meta prohibits, restricts and requires approval for in ads
A restaurant-focused guide to Meta’s advertising standards, including alcohol rules.
Restaurant Ads
Why your ad quality changes how much you pay on Meta
In Meta’s auction, good ads cost less. Use the relevance diagnostics as a diagnosis, not a vanity metric.
Restaurant Ads
Why we no longer rely on interest targeting for restaurant ads
The role of Advantage+ Audience and why a well-configured Pixel is the biggest targeting advantage today.
Restaurant Ads
Meta ad formats for restaurants: the complete guide
Single image, video, carousel, collection: what each format does and when a restaurant should use it.
Restaurant Ads
5 mistakes that keep your restaurant ads from turning into orders
Budget is rarely the problem. Structure is. Fix these before you spend more on ads.