Orlando, Florida
Restaurant marketing in Orlando: reach tourists, UCF students and locals without mixing them up
Quick answerPupa Mídias helps Orlando restaurants and ghost kitchens turn the busiest tourist market in the country into delivery orders. With a record 76.7 million visitors in 2025, plus 70,000 UCF students and a large Hispanic community, one generic campaign wastes money. We split Meta and Google ads by audience and area, build fast ordering pages and set up SMS reorder flows for locals.
Why does Orlando need three marketing plans in one?
Orlando welcomed a record 76.7 million visitors in 2025, and most domestic trips include an overnight stay. That means hotel rooms and vacation rentals around International Drive and Kissimmee full of hungry people who don’t know any local restaurant. Add more than 200 events a year at the Orange County Convention Center, the second largest in the country, and you get waves of demand that change week by week.
At the same time, Orlando is home to UCF, the largest university in Florida with about 70,000 students, and to a metro area that is one third Hispanic, with Osceola County above 50%. A late-night student order, a family dinner in Kissimmee and a convention attendee at a hotel are three different customers, and they should see three different ads.
Where in Orlando we focus campaigns
- International Drivehotels, rentals and convention crowds
- Kissimmeevacation homes and a large Puerto Rican community
- UCF / East Orlandostudents and late-night orders
- Mills 50Orlando’s Vietnamese district and MICHELIN cluster
- Downtown & Thornton Parkyoung professionals in apartments
- Audubon ParkEast End Market and local-first eaters
- Winter Park & College Parkfamilies and higher tickets
- Lake Nonafast-growing planned community
Which tactics work best for Orlando restaurants?
These are the levers we usually start with in Orlando, before adjusting to your menu and location.
Convention calendar targeting
We watch the Orange County Convention Center schedule and push delivery ads to hotels nearby when big shows are in town.
Tourist vs. resident split
Visitors near the parks see easy, family-friendly offers; residents see reasons to become weekly regulars.
UCF late-night window
Short, price-aware creative for students around campus after 9 p.m., when lunch spots are closed.
Spanish-language ads in Kissimmee
Bilingual campaigns for Osceola County, where more than half of residents are Hispanic.
How each service works in Orlando
| Service | In Orlando |
|---|---|
| Paid Ads | Separate Meta and Google campaigns for tourists, UCF students and local families, timed with convention weeks. |
| Automation | SMS and email that turn residents into regulars, since tourists leave after a few days. |
| Ordering Pages | Ordering pages that make delivery to a hotel or rental address simple, with menus that read well to first-time visitors. |
| Branding | A look that stands out among hundreds of options on the apps around the tourist corridor. |
| Consulting | A plan that decides how much of your effort should go to tourists versus locals. |
| Ghost Kitchens | Virtual brands built for Orlando’s demand peaks: family meals near the parks, late-night food near UCF. |
Restaurant marketing in Orlando: FAQ
Orlando, FL
Turn Orlando’s crowds
into your orders.
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