02 · Automation
Restaurant SMS and email automation that turns first orders into regulars
Quick answerRestaurant marketing automation is a set of SMS, email and WhatsApp messages that go out on their own based on what each customer does: a welcome offer after the first order, a reminder when someone has not ordered in a while, a birthday treat. Pupa builds these flows on a customer list you own, so repeat orders come from your channels instead of paid apps.
What’s included
in automation?
Everything is done by the Pupa team and connected to our other services. You hire what makes sense for your restaurant right now.
- Customer list (CRM) with tags by order history, dish preference and location
- Welcome, second-order and win-back flows by SMS and email
- Birthday and loyalty messages
- WhatsApp flows for customers who prefer it
- AI assistant to answer common questions 24/7
- Report on orders and revenue per automation
How does the process work?
Every project follows the PUPA System: understand first, then execute and keep adjusting.
Customer journey map
We map every touchpoint, from the first order to the moment a customer goes quiet.
CRM setup
We organize your customer data with tags so every message can be personal.
Flows and messages
We write and schedule the messages, respecting SMS consent rules.
Measure and adjust
We track orders per flow and improve the ones that do not perform.
Who is this
service for?
- Restaurants with many one-time customers who never come back
- Restaurants that want to reduce dependence on delivery apps
- Ghost kitchens with several brands and one customer base
- Owners who have a customer list but never use it
How much does it cost?
Custom proposal
Pricing depends on scope: channels, locations, brands and integrations. You get a proposal after a free, no-commitment diagnosis call.
SMS, email or WhatsApp: which channel for what?
| Channel | Best for | Watch out for |
|---|---|---|
| SMS | Time-sensitive offers right before lunch or dinner | Requires explicit opt-in consent; keep it short |
| Menu news, stories, loyalty and longer content | Lower open rates; subject line is everything | |
| Customers who already chat with you, order follow-up | Use the official Business API and only message people who opted in |
Who works on your restaurant?
Strategy and execution are 100% done by the Pupa team. You always know who is working on your account.
Automation Specialist
Frequently asked questions about
restaurant marketing automation
Next step
Let’s talk about
your restaurant?
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