01 · Paid Ads

Restaurant advertising that turns hungry people nearby into delivery orders

Quick answerRestaurant advertising management is the planning, launch and daily optimization of paid ads on Meta (Facebook and Instagram) and Google to bring in orders. At Pupa, ads target people inside your delivery radius at meal times, send them to the easiest place to order and retarget everyone who looked but did not order. You get a clear weekly report on cost per order.

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What’s included
in paid ads?

Everything is done by the Pupa team and connected to our other services. You hire what makes sense for your restaurant right now.

  • Meta Ads (Facebook and Instagram) and Google Ads (Search, Maps and Performance Max)
  • Targeting by delivery radius, neighborhood and meal time (lunch, dinner, late night)
  • Retargeting for people who visited your menu or started an order
  • Promotions for slow days and new menu launches
  • Pixel, Conversions API and order tracking setup
  • Weekly report focused on what matters: cost per order and return on ad spend

How does the process work?

Every project follows the PUPA System: understand first, then execute and keep adjusting.

  1. Diagnosis

    We look at your menu, average ticket, margins, delivery zones, current channels and past ad results.

  2. Tracking

    We set up Pixel, Conversions API and order events so every order from an ad is counted.

  3. Campaigns and creative

    We launch campaigns by radius and meal time with food creative that makes people hungry.

  4. Weekly optimization

    We shift budget to the dishes, areas and times that bring orders, and report every week.

Who is this
service for?

  • Restaurants that want more delivery and takeout orders from their own channels
  • Ghost kitchens and virtual brands that have no walk-in traffic
  • Restaurants opening a new location or launching a new menu
  • Owners who already run ads but cannot tell if they pay off

Real case · Launch · Brazil

BRL 100k+ in 24 hours

With less than BRL 20k in ads, a digital launch passed BRL 100k in sales on the first day and closed above BRL 300k, a 15×+ return. The same paid media method now runs for restaurants.

Meta Ads or Google Ads for restaurants: when to use each?

CriteriaMeta Ads (Facebook and Instagram)Google Ads
How customers find youThey see your food while scrolling, before deciding what to eatThey search "pizza delivery near me" when already hungry
Best forCreating cravings, new dishes, promotions, brand awarenessCapturing people ready to order right now
Main formatPhotos, short videos, Reels and StoriesSearch ads, Maps listing and Performance Max
Role in the funnelDiscovery and retargetingHigh intent (ready to order)

Who works on your restaurant?

Strategy and execution are 100% done by the Pupa team. You always know who is working on your account.

Frequently asked questions about
restaurant advertising management

Our management fee is custom, based on channels, locations and scope. The ad budget is paid directly to Meta or Google and is defined together in the free diagnosis, based on your city and goals.

Yes, when they are targeted by delivery radius and meal time and send people to an easy ordering page. Food is visual, and Meta is where people discover what they will eat next.

First signals usually appear within 7 to 15 days. Consistent results come after a few weeks of optimization, when the platforms have enough order data.

We plan the creative and our designer produces static ads. For video, we guide your team on what to film or recommend local partners, supervised by Pupa.

Next step

Let’s talk about
your restaurant?

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Other Pupa services

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